Operations & I.T.
From product development through to direct to consumer deliveries, Dextra offer customers a unique end to end solution.
Our turnover growth has demonstrated the efficiencies of our sound logistics and robust supply chain, with dispatches reaching over 14.4 million accessories in 2007.
Dextra has a resilient supply chain structure with dedicated product managers and buyers for each product area, assisted by a Demand Planning Manager to deliver a solid supply chain solution. To assist with this, virtual warehouses are utilised, securing stock and giving greater visibility to customer specific ‘stock’.
Demand Planning Managers have responsibility for ensuring stock levels and orders are realistic as well as monitoring stock holdings both within Dextra and our customers’ estates.
This supply chain expertise combined with market intelligence, our ability to manage vast inventories and the capacity to fulfil deliveries to both customers as well as direct to consumer, means Dextra is uniquely positioned as a true total solutions business.
We currently supply via the following fulfilment variants:
- A fully outsourced fulfilment service.
- Direct to consumer fulfilment.
- Hosted e-commerce sites.
- B2B supply.
- Pure fulfilment services.
In such a fast paced industry, it is essential to keep abreast of IT developments and emerging technologies. Dextra’s IT department provides a complete service to all internal departments and has the backing of the 2020 Mobile Group’s IT infrastructure and personnel.
Development & Investments in 2007
In 2007 we achieved the following:
- Launched new Samsung website.
- Set up vendor managed inventory initiatives with both O2 and Apple.
- Integrated with point of sales systems in O2 stores.
- Implemented ordering portal in O2 franchise dealers.
- Incorporated “verified by Visa/Mastercard Securecard” technology into websites for improved fraud protection.
- Rebranded and relaunched a network shop website.
- Operational improvements with further integration of Returns and Credit Control systems to aid query tracking and quick refunding of customers.
- Online telesales integration into stock, financials, payment settlement and customer services - improving the efficiency of the telesales operation.
- Significant investment into search engine optimisation technology and strategy for Dextra managed sites.
Total IT investment in 2007 - £1.3 million